joanne gallant-chilton

mindfully creating - always a beginner

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As the number of eCommerce sites grow each day more and more people prefer to shop online for convenience choices, specially now that they’re able to find great discounts on websites like the one at https://www.raise.com/coupons/sams-club.

More and more web traffic is generated by smartphones and tablets, driving ecommerce sales. All major brands ensure that their websites are mobile-adaptive—enhancing the customer experience—and more often than not they have native mobile apps to make shopping even easier. If your website is not mobile and tablet adaptive, you will definitely be losing millennial customers and the youth of Generation Z.

Ecommerce has progressed beyond search engine optimization to other channels of marketing to and interacting with customers. Businesses connect with their shoppers via websites, social media, email, and physical stores. This creates multiple channels of purchase, receipt, and exchange of goods, with a prevalence of shopper-friendly shipping and return policies. Customers can purchase online, pick their purchases up at a physical store, return any defective items online, and avail discount offers based on a certain number of referrals. This blended physical and online experience drives more sales.

Ecommerce promises 24/7 accessibility, 365 days a year, with no downtime for public holidays, closing times, bad weather conditions, etc. Customers can shop whenever they love, from wherever be it the comfort of their own bed. Ecommerce makes purchasing faster and easier, without the hassle of crowds, traffic, and awkward social interactions.

Best New Digital Advertising Features of 2016